Cadbury Button Blitz Game

Everyone knows Cadbury Dairy Milk, how could you not? With their extensive portfolio of brands and flavour offerings. One such offering is Cadbury Dairy Milk Buttons, who, until a fun rebrand, were typically melted into molds by amateur chocolatiers. However, the folks at Cadbury saw these little “Buttons” as a convenient way to eat on the go and portion control, something handy not only for adults but also for children, which positively influenced their rebrand.

To help launch the revamped candy, I created and designed Cadbury “Buttons Blitz,” an engaging mobile game, whose focus was to invite fans into Cadbury through challenging puzzles. Each level is a new game experience, with themes inspired by Cadbury Buttons, the newly designed packaging characters, and other Dairy Milk bar flavours.